The Artistry of Distilling Small Batch Rum

I was a Cruiser: a person that sails on the world’s oceans. I caught much of my food (fish & crustaceans) and grew much of my vegetables (spouts). I tried to make my own alcohol, but all I could create effectively was a great hangover. I wanted to make something that was sweet and would soothe my stomach after the anchors were deployed.  I came back to land to make enough money for a larger boat and learn a few things like celestial navigation and a way to make rum on board. I haven’t learned celestial navigation yet, but I did learn how to make an awesome rum. Smooth Sailing Rum is the embodiment of that quest. Its smooth sweet toffee flavor soothes even the roughest of nights on board.

The process of distilling Smooth Sailing Rum is truly an art form. The essence of creativity is captured in the nuance of rich toffee flavors present in the dark golden rum. With each batch I distill, I am like an artist creating an original art project. Like other artists, my work is authentic and handmade. Unlike other artists, my work is not a painting, sculpture, or musical score. My artistry results in a one-of-a-kind velvety rum perfect for sipping and mixing.

The beverage industry has grown automated. The industry norm is to craft spirits in vast tanks and pour the beverage into bottles whizzing past on conveyor belts. In our automation-driven existence, we have forgotten that not everything needs to be mass-produced. Crafting Smooth Sailing Rum is a work of art manufactured by hand. Sure, automation is used to some extent, but generally, this is a labor-intensive and creative process. Each batch number is written on the bottle as a testament to its small-batch authenticity.

Mass-produced food and beverages are all around us. Smooth Sailing Rum is different. It’s made by people, not robots. Be proud to display this in your liquor cabinet. Be proud to serve it to family and friends, knowing the artistry that’s behind every sip of the rich toffee rum.

-Curt Naegeli

ABOUT: Smooth Sailing Rum is a premium, toffee-flavored party spirit that is perfect for sipping and mixing. Meticulously crafted in small batches, Smooth Sailing Rum is distilled without the harsh bite of alcohol or a sharp aftertaste. Smooth Sailing Rum is available at Festival Foods stores, Woodman’s Markets, and other fine stores in Wisconsin. Ask for it.